|
Eventually, he moved onto product and industrial
design and I went off to the Art Institute of Atlanta, graduating with honors
at the top of my class. I dove into the world of advertising, working
for several agencies as a graphic designer and art director. At first,
I specialized in print and eventually ventured into web design. While
developing websites for my clients, I often dreamed about having a store
of my own. But, what would I sell?
After the birth of my first son, I started
searching for some cool baby onesies and tees. I was disappointed to find
the selections were limited and the quality not up to my expectations.
I'd find the message I was looking for, but the design was awful. Poor
font choices, improper kerning and just plain sloppy execution is what
I was running into. I also wasn't seeing the color options I had envisioned.
So, what is a mom to do? I decided to go back to my roots and make my
own!
Incorporating my eye for detail, mother's
wit, taste for clean design and the "Helvetica Mentality" passed
on by my father, I created a line that makes me proud. After testing the
market locally - selling at home town festivals and bazaars - I knew I
was ready to open my own online boutique. Luckily, with my background,
I knew just how to do that! I designed my website from scratch, did my
own photography (using my son and niece as models) and wrote my own policies.
My tees are a labor of love from conception to creation. With the help
of my crew (aka husband, Brett), our business is hands on from our shop
to your home. I hope that you and yours enjoy wearing them as much as
I enjoy making them.
Thanks for stopping by!
|
